What’s the Deal with Diamonds?


What’s the Deal with Diamonds?

Weighing diamonds. Tools for determining the weight of diamonds

About This Blog

*This blog is brought to you by The Collateral Lender, Inc. The Collateral Lender, also known as Maxferd Jewelry and Loan, is a chain of several pawn shops throughout California. Our store locations are in San Francisco, Beverly Hills, Lawndale, Van Nuys and Woodland Hills. Our team at Collateral Lender is committed to providing our clients with exemplary service at all our store locations. To check out all our locations please visit http://collaterallender.com/.*

Diamonds Are Forever

For as long as we can remember, diamonds have been a symbol of status, wealth and luxury. Due to their rarity and mesmerizing shine, diamonds have been revered for decades. From necklaces to watches and all other jewelry pieces in between, individuals can be seen wearing diamonds to dazzle those around them. So, how did diamonds become such a hot commodity?

The History of the Diamond

For the most part, the most famous use of a diamond is in an engagement ring. Diamonds are the most common stones used in engagement rings. The first known record of a diamond being given as an engagement ring was in Europe in 1477, when the Archduke Maximilian of Austria commissioned the world’s first diamond engagement ring for his dearly beloved, Mary of Burgundy (source: American Gem Society).

The next major change in the diamond industry did not come until after the Great Depression. As people began to get back on their feet after the Depression, it seemed like a good time to start marketing diamonds again. So in 1947, De Beers launched its slogan, “a diamond is forever,” which has had a  lasting impact on the diamond industry to this day. Due to the serious association between diamonds and the commitment of marriage, when De Beers said that diamonds were forever, Americans subconsciously took that phrase as synonymous with the idea that marriage is forever.

So, Why buy your diamonds through the Collateral Lender?

We have great prices! Did you know a diamond piece of jewelry loses about half of its value when it leaves the retailer? Here at the Collateral Lender, we have certified gemologists in all 5 of our store locations. Our gemologists examine each diamond that comes into our shop to ensure we only carry quality products for our loyal customers. After our gemologists examine and verify the quality of the diamond, the piece of jewelry will then be placed on our shelves. The jewelry will be about HALF the price as the same exact ring at a large jewelry seller, like Zales or Robbins Brothers.

So, if a diamond is truly forever, why settle for a piece you do not love? Shopping at Maxferd’s allows you to purchase the jewelry you’ve always wanted at a fraction of the retail cost. It also allows you to purchase a ring beyond your expectations AND stay within budget! Now that sounds like a win, win!

Sources- http://www.americangemsociety.org/page/diamondasengagement